CLEARROUTE MARKS US EXPANSION WITH HEADLINE SPONSORSHIP AT ROLEX 24 AT DAYTONA

United Autosports USA and ClearRoute - Official Digital Engineering partners
United Autosports USA and ClearRoute - Official Digital Engineering partners

The 2025 season heralds an exciting stage of development for United Autosports and ClearRoute, as the Digital Engineering Partners continue to expand their presence in the United States. 

ClearRoute - experts in platform engineering, quality engineering and developer experience - is celebrating its growing Stateside footprint by securing the title sponsorship of United Autosports’ Rolex 24 at Daytona campaign, one of the most prestigious endurance races in the world.

“We are really excited to extend our partnership with United Autosports into 2025 and beyond,” says Charlie Whaley, CEO, ClearRoute, “starting with our headline sponsorship in the IMSA series this weekend at the Rolex 24 at Daytona, marking our strategic expansion into the US market. 

“Being the official digital engineering partner for one of the world’s most advanced mechanical engineering sports teams, is not only testament to every individual at ClearRoute but a proud moment for me personally. 

"The culture and ethos within United Autosports is so aligned with ours at ClearRoute, as we work tirelessly to innovate and break new ground together. We're excited to commit to this partnership throughout 2025 and 2026 and we can't wait for the successes on and off the track."

Night practice at Daytona Speedway - United Autosports USA
Night practice at Daytona Speedway - United Autosports USA

United Autosports USA contested its first full season in the IMSA WeatherTech SportsCar Championship last year, with the establishment of a dedicated team and operations hub in Mooresville, North Carolina to drive the two-car LMP2 campaign. Now, after securing two pole positions, a race win and a podium in its first season, the team is commencing its second full year of IMSA racing, with title-winning ambitions.

For ClearRoute, 2024 was also a defining year in the US, with the opening of its New York office in October, reinforcing its commitment to growth in North America.

“I am thrilled to be working with the United Autosports USA team,” says Michael Hopewell, MD ClearRoute, USA. “This partnership highlights our dedication to engineering excellence and it is a privilege to work alongside this winning team. Together we are committed to pushing the boundaries of innovation in motorsport”.

In 2025, ClearRoute and United Autosports are strengthening their collaboration across the IMSA Championship, FIA World Endurance Championship and European Le Mans Series.

“It is fantastic to have the ClearRoute team onboard in such a big way for the Rolex 24 at Daytona - one of the best motorsport events on the US calendar,” says Richard Dean, United Autosports CEO. “Behind the scenes, ClearRoute’s experts and the United Autosports engineers are working hard to bring our shared vision to life in all our championships around the world.

“We want to achieve superior technical integration to further strengthen our performance on-track, win more races and claim more titles – and ClearRoute have the expertise to deliver that industry-leading package.”

Paul Di Resta - United Autosports USA racing driver
Paul Di Resta - United Autosports USA racing driver

The ClearRoute brand is taking centre stage at Daytona, featuring prominently on the #22 Oreca 07, which secured pole position on Thursday with Floridian driver Daniel Goldburg, and the #2 Oreca 07, which will start P3 on the grid courtesy of Texan Nick Boulle.

Additionally, ClearRoute branding is displayed on the suit and helmet of former F1 driver Paul Di Resta, who has been announced as the Pro driver for the #22 IMSA entry in six of seven races this season (read more).

Preparations are complete at Daytona International Speedway – today, we race. Stay up to date with the team on social @unitedautosports.