To celebrate the centenary year of Le Mans, United Autosports launched a competition at the University of Leeds - just 30 minutes from our UK headquarters - asking design students to create a poster for the historic race.
The winning design is by Joe Hardingham, and will be used as our official race poster throughout the 2023 event.
Joe wanted to modernise traditional race posters which often incorporate forced perspectives and the simulation of motion - instead focusing on a looping, ‘never-ending’ racetrack design to represent the mental and physical challenge of a 24-hour race.
Preparation for the 24 Hours of Le Mans is in full swing at United Autosports HQ. Stay up to date with the team on social media @unitedautosports.
United Autosports Le Mans race poster competition - University of Leeds design student Joe Hardingham